Case Study - Eats in The Box

Eats In The Box

Asian & Middle Eastern
Authentic Recipe Boxes,
delivered to your door.

Preparing for their upcoming launch, London-based recipe box start-up Eats In The Box needed to standout amongst the crowded recipe box market in theUK, across the board. From branding, their website, to their creative direction and marketing.

Brand Strategy

Brand Identity

Creative Direction

Web Design

Webflow Development

Packaging Design

Marketing Strategy

Creative Advertising

Copywriting

In the UK’s highly commoditised world of recipe boxes, we sought to be different in order to compete in the market. We crafted a fun, unique and premium brand strategy & identity, with the ability to scale into all sorts of food experiences down the line. To encapsulate the brand and find focus, we identified three key tenets: Authentic, Convenient and Entertaining, guiding the startup in all decision making and messaging.

03. Website

A premium and engaging e-commerce website was created to share their passion for food, as well as effectively convert those who may be interested into paying customers.

04. Packaging Design

With a low initial budget to spend on packaging, we found a cost-effective solution for the startup.Pairing a plain cardboard box with a premium printed sleeve created a unique look & feel for the brand, as most competitors printed directly on the box itself. A packaging solution that is both quick and easy to pack and assemble, while securely sealing the package and its contents.

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